Join us for a deep dive into the business side of weddings with Marissa, the visionary founder of Marissa Pedone Events. In this episode, we'll discuss the macro-economic factors influencing the wedding industry, from challenges and inflation to shifting consumer preferences and emerging trends. Marissa will share her insights on how to navigate these complexities and build a sustainable and profitable wedding business. We'll explore topics such as:
Economic Impacts: How economic conditions, such as inflation and recession, affect wedding budgets and spending.
Consumer Behavior: Understanding the evolving preferences of modern couples and adapting to their needs.
Business Strategies: Proven techniques to optimize pricing, marketing, and operations for maximum profitability.
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